Summer is a time for road trips, camping and outdoor adventure, and Go RVing and the Outdoor Sportsman Group are making sure families don’t miss out this year, MediaPostcom reported.

The two organizations have come together to create a summer-long promotion to encourage both recreational vehicle travel and outdoor activities through a “Weekends Away” adventure program.

“[Go RVing] was interested in reaching a whole new audience that had a destination and adventure travel mindset,” Todd Smith, vice president of content development for Outdoor Sportsman Group Integrated Media, tells Marketing Daily. “Our audience is deeply passionate about being in the outdoors.”

The effort began earlier this month with content detailing three summer road trips of varying length (and in different areas of the country), showcasing places to stop, shop and have fun.

“RVs pair perfectly with an active outdoor lifestyle, making this partnership a natural fit for Go RVing,” said Karen Redfern, senior director, marketing communications at Go RVing, in a statement. “We’re excited to partner with Outdoor Sportsman Group to showcase real-life outdoor RV adventures.”

The “Weekends Away” features are currently appearing on OutdoorChannel.com. A companion, four-part mini-series will run on the Outdoor Channel beginning in June. The series will feature groups of friends and families utilizing RVs to “escape the monotony of everyday life,” according to the companies.

For the full story, click here.