Ratings and awards do make a difference in the minds of consumers.

Just ask Don Temple, who co-owns and operates Guadalupe River RV Resort in Kerrville, Texas.

Last year, the resort earned two 5W ratings from the famed Woodall’s North American Campground Directory, plus a “Large Park of the Year” award from the Texas Association of Campground Owners (TACO), according to a news release.

The result?

An increase in business, with more than 30% of Temple’s guests saying high ratings were a factor in their decision to stay at his park. “People pay attention to ratings,” he said.

Consumers have also been paying attention to Temple’s rental accommodations, which include site-built and park model cabins. They’ve been so much in demand that he plans to add 40 more park models this year.

“These will be first class park model cabins with covered decks and gas grills,” he said. “We’re going through the engineering process right now and then will be working with the city to get everything approved,” he said, adding that the new units will be placed on a 15-acre property next to the RV resort that will have its own access gate, clubhouse, pool, Jacuzzi and laundry.

But while Temple and his team are keeping busy with a park expansion, they haven’t lost their focus on customer service or maintaining high quality amenities.

Earlier this month, Guadalupe River RV Resort received the 2011 “Park of the Year” Award from the Texas Association of Campground Owners (TACO), which recognized the park’s excellence in operations, customer service reviews, park promotions, directory ratings, management skills, employee training and community service.

The park also received two 5W ratings from the famed Woodall’s North American Campground Directory for having top quality RV and recreational facilities. The 5W rating is the highest rating given by the Woodall’s directory.

Temple said the park’s riverfront amphitheatre and concert stage are popular with its guests and Kerrville residents alike because the park brings in live entertainment. Several rock and rock and country bands will perform there over Memorial Day weekend, 4th of July weekend and Labor Day weekend.

Guadalupe River RV Resort is also involved in the local community, having adopted the K Star Emergency Shelter. “During the winter months, we have a toy drive for all the kids and we collect food and money for the shelter,” Temple said. “Last winter, we collected over $6,000 in donations just from our winter visitors. We also brought all of the staff and kids for a Christmas dinner at the park.”

For more information on Guadalupe River RV Resort, please contact Don Temple at (830) 367-5676 and visit his website at www.guadaluperiverrvresort.com.