Cindy Halley has been promoted to the position of vice president Good Sam marketing and the Trailer Life Directory, according to an announcement from Joe Daquino, president of Affinity Clubs and senior vice president of Affinity Media, RV.
In her new position Halley will have responsibility for Good Sam Club membership acquisition and retention as well as marketing and advertising sales for the Directory Division. In addition she will provide strategic direction for both the club and directory websites.
“Cindy’s background makes her the ideal candidate to execute the integration of these two important divisions,” Daquino said.
Her experience includes marketing director for Trailer Life Books. After taking a hiatus from Affinity to work in the non-profit sector, she returned and was instrumental in the integration of Woodall Publications as well as acquisition and retention marketing for the Trailer Life Directory and Trailer Life Books. Most recently she has been responsible for Trailer Life Directory ad marketing including the development of its highly successful Internet advertising programs.
Halley holds a B.S. in business marketing from California State University, Northridge.
Affinity Group Inc. (AGI) is the parent company of the Good Sam Club, Trailer Life and WWW.WOODALLSCM.com.