Representatives from Hilton Head Island Motorcoach Resort in Hilton Head, S.C., announced the successful launch of their new brand and national marketing campaign.
The kickoff officially took place over the Memorial Day weekend with record-breaking crowds and activities on the resort. The festivities celebrate not only the new brand but also a national marketing effort called Come Back to the Island, according to a news release.
“We’re so excited to kick off our summer season with a new look here at the resort,” said Suzanne Bishop, manager. “People tell me all the time they can’t wait to, ‘come back to the island’ and this campaign, our new brand and new website truly embrace the island experience.”
Teaser promotions through e-marketing, web and social media outlets have already created early traffic at the resort. Reservations are far ahead of annual trends and the resort sold 13 sites in the first four months of 2012.
“Our team created a brand and campaign that connects with the Hilton Head Island experience,” said Tom Derzypolski, president BowStern Marketing Communications. “For many years the team at Hilton Head Island Motorcoach Resort has delivered a truly exceptional experience for owners and guests. This new brand better reflects the island lifestyle. We are pleased to represent a property that has long been among the very finest in the nation.”
To see the new brand and learn more about the resort visit www.HHIMotorCoachResort.com.