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Adventureland

A view of one of the rides at Adventureland. Credit: Des Moines Register.

Adventureland, Iowa’s largest theme park and a Des Moines metro landmark for almost 50 years, is being sold to the U.S. subsidiary of a global theme park operator, according to the Des Moines Register.

Officials of Pittsburgh-based Palace Entertainment, owned by Parques Reunidos in Madrid, announced the sale Tuesday (Dec. 21). They did not disclose the price.

Nick Paradise, a spokesman for Palace, said the deal would be concluded Tuesday. The Altoona park, hotels, campground and waterpark are valued at $21 million for tax purposes, according to Polk County property records.

The new owners plan to immediately invest in the park, announcing they intend to open eight new attractions there in 2022 and two more in 2023. Adventureland officials announced in September they were planning to open nine new rides and a “renaissance faire.”

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