Jay Hesse of Blue Ox

Jay Hesse, president of Blue Ox, has donated $5,000 to the RV/MH Heritage Foundation, Inc.’s current “Burn the Bank Note” campaign for its Elkhart, Ind.-based RV/MH Hall of Fame and Museum.

According to a press release, Hesse, who also serves on the Hall’s executive committee as vice chairman, proposed to Hall President Darryl Searer an idea designed to reach the “Burn the Bank Note” challenge even sooner. Hesse’s idea is what he describes as a “Peer Challenge.”

The “Peer Challenge program” works like this: Once a company or individual makes a contribution of $1,000 or more, they could challenge up to three other companies. The challenger would go to the Hall’s website and enter a few lines of information about the company or individual they intend to challenge. The web program then generates and sends a personalized, detailed e-mail informing them that they have been challenged to match the donation.

Hesse believes a company should challenge others in their own industry and market segment. In other words, an RV supplier would challenge another RV supplier, a manufacturer another manufacturer, a distributor a distributor or an individual would challenge another individual.

Hesse said, “The challenged company or individual basically has three choices. First, and ideally, to match the challenger’s donation; second, contribute a different amount either greater than or less than the original challenger’s donation and start a new challenge; or finally, ignore the challenge, which we hope they will not do. If they match the challenge or start a new challenge then they would challenge others. This bicycling effect could result in more donations and be a huge benefit to the Hall.”

Searer said, “This is a great idea. Jay’s Peer Challenge program should help us achieve our goal much quicker. I’ve learned since becoming president of the Hall that people in both the RV and manufactured housing industries are generous and would be happy to make a contribution if asked. And the ‘Peer Challenge’ makes it easy to ask.”

The goal is to raise $150,000 in voluntary contributions by April 30, 2013, to be matched by the Robert “Boots” Ingram family, which has offered a $50,000 challenge grant, and that $200,000 would pay off the Hall’s bank note to 1st Source Bank.

Tax-deductible gifts, adds Searer, may be made by mail, in person at the Hall, by phone at (800) 378-8694, or through the Hall’s web site at www.rvmhhalloffame.org.