Yogi Bear’s Jellystone Park Camp-Resorts, a family camping, glamping and outdoor entertainment franchise with over 75 locations in the U.S. and Canada, is entering the 2023 season after setting another all-time revenue record in 2022, according to a press release.
For the 16th consecutive year, the Jellystone Park brand increased its annual revenues, boosted by an increase in both same-park sales and new locations.
Last year, total revenues grew by 12.2% with same-park sales up 2.7%. Over the last two years, revenues at the average Jellystone Park location have grown by 55%, with average park sales now topping $3 million.
“At the time, 2021 was by far the brand’s biggest year ever,” said Rob Schutter, president of franchisor Camp Jellystone. “Continuing to grow same-park sales in 2022, especially during such a challenging environment, was a major accomplishment. Last year’s revenue achievement was the direct result of our franchisees’ hard work and their commitment to delivering families unforgettable vacation experiences.”
Schutter noted that ancillary revenues again contributed significantly to franchisees’ top lines. Golf cart rentals, retail store purchases, paid activities and paid character experiences were up 18% over 2021. Cabin and glamping rental revenues grew 6% while RV site revenues increased by 10%.
Last year, a total of nine new Jellystone Park locations opened in Maine, Michigan, Illinois, New Jersey, New York, Ohio, Texas and Virginia. Several Jellystone Park locations are now operated by new owners who are adding new attractions, accommodations, activities and character experiences to their locations. The brand’s first location in Utah is slated to open this summer.
“Our continued strong performance, despite the inflationary pressures impacting all households, demonstrates the value Jellystone Park delivers to families looking to have fun and create lasting memories,” Schutter said. “Families, in general, continue to prioritize experiencing the outdoors and those with children view glamping and camping as more cost-effective choices than other vacation options.”
