At a time when industry events have been canceled or seen their attendance decline due to Covid, Outdoor Media Summit, a niche conference that unites outdoor media with each other and other industry stakeholders, found a way to grow, according to a report by Outside Business Journal, a trade media outfit covering the outdoor recreation retail industry.

The fifth annual Outdoor Media Summit, held this week in Estes Park, Colo., drew a record crowd of 150, which the show’s founder said was a testament to its unique platform that combines networking, education, and fun—all in a rad outdoor setting.

“The event grew by about 20 percent in the middle of Covid,” said Yoon Kim, who also runs the outdoor ecommerce agency Outdoor ECOM in his hometown of Bentonville, Ark. “I’m not sure how many events can say that, and I believe it’s because of the demand for the type of unique content we offer.”

After being canceled last year and delayed in 2021 as Kim and his team of event organizers tried to find the right timing amid surges in the virus but also improving vaccination rates, OMS was deemed a success by the attendees that Outside Business Journal’s editorial staff spoke with during the two-day conference.

Most said that while OMS may be small as far as outdoor industry events go—it’s a fraction of the size of, say, Outdoor Retailer—it offers big value in the uniqueness of the platform, the accessibility of speakers, and breadth and depth of education.

Click here to read the full report by Outside Business Journal.