Dometic, a leading supplier of “comfort” products for the RV and marine industries, is partnering with Kampgrounds of America Inc. (KOA) to provide a complete line of RV and camping products at KOA campground locations across North America, according to a written announcement from KOA.
“Our goal was to become more relevant to camping customers,” said Mark Minatel, vice president of after markets for Dometic. “We wanted to be where the campers are, so of course we came to KOA.”
Soon, KOA campers will be able to find displays of Dometic products carrying the familiar yellow KOA brand in selected KOA campground locations. While items available will vary by location, Dometic products for sale to campers will include RV cleaner, gray-water treatment, odor absorber, air fresheners, holding-tank treatments, toilet-bowl cleaners, toilet tissue and moist towelettes.
Small appliances will also be available carrying both the KOA and Dometic brands, including a portable electric cooler/heater, a portable ice maker and a six-bottle wine chiller.
“We are also planning to test a Dometic vending machine at several KOA locations that will serve as an extension of the KOA convenience store,” said KOA Vice President of Brand Development Lorne Armer. The vending machines will hold camper necessities such as toilet tissue, sundries and personal hygiene products that would be available via the vending machine even when the regular KOA store is closed for the evening.
“We are also developing several product displays that will work inside a variety of store sizes,” Minatel said. “We think linking these two giant brands is a great way to provide superior products directly to campers.”