The campground, located at 5151 S. Country Club Road in Tucson, will now be known as the Tucson/Lazydays KOA Campground. It will join 486 other locations in the KOA system throughout North America.
Lazydays RV CEO Tim Sheehan said the agreement with KOA includes a marketing agreement that allows the two iconic outdoor industry brands to work together to promote both the campground and Lazydays RV, which will continue to operate a Lazydays RV dealership and service center at the Tucson site.
”We are confident that Lazydays RV and KOA, working together, will provide an unparalleled RV ownership and camping experience for guests,” Sheehan said. “KOA and Lazydays will also work together to increase awareness of our businesses among our respective customers.”
KOA President Pat Hittmeier said Lazydays’ culture of extraordinary customer care fits well with KOA’s focus on guest service.
“’I’m confident that the synergy created by combining our two respected brands will exceed our expectations at all levels,” Hittmeier said. ”It was quite evident as this transaction developed that KOA and Lazydays have a healthy amount of respect and trust for each other, which allowed us to proceed to this point. We’re looking forward to a very bright future at the new Tucson/Lazydays KOA.”
The agreement on the Tucson property will be finalized in early November, after KOA completes the due diligence process at the campground.
KOA is celebrating its 51st Anniversary in 2013. KOA, the world’s largest network of family-friendly campgrounds with 485 locations in North America, was born on the banks of the Yellowstone River in Billings, Montana in 1962.
Lazydays, founded in 1976, is the largest destination RV site in North America. Based on 126 acres outside Tampa, Fla., since 1996. Lazydays features more than 400 service bays and more than 900 new and pre-owned RVs. Lazydays has built its reputation on providing an outstanding customer experience with exceptional service and product expertise. Lazydays also operates a major dealership in Tucson.