This Labor Day weekend McCormick Grill Mates is visiting three of America’s top 15 RV destinations to surprise and ask outdoor enthusiasts if they’re “RV Grilling Yet?” The pop-ups provide consumers with a grab-n-go grilling kit that contains exclusive Grill Mates all-purpose seasoning blends plus essential grill items, recipes and easy tips everyone needs to make a great tasting meal on-the-road, according to a press release.
McCormick is proud to partner with RVshare, the first and largest peer-to-peer RV rental marketplace, and Kampgrounds of America Inc. (KOA), the world’s largest system of open-to-the-public campgrounds, to safely surprise travelers during their end-of-summer vacations on Saturday, Sept. 5, near these popular national parks:
- Great Smoky Mountains National Park (Cherokee KOA)
- Rocky Mountain National Park (Fort Collins KOA)
- Glacier National Park (West Glacier KOA)
With the ongoing COVID-19 pandemic disrupting summer vacation plans, RV rentals have emerged as a cultural phenomenon as families look for safe, cost-effective, and fun ways to travel and explore America’s natural beauty. According to RVshare, bookings have been increasing exponentially since early April, and there is a high demand this Labor Day, with RV reservations already up 50% and climbing. Additionally, KOA reports that camping and road trips are likely a re-entry point for a third of leisure travelers as restrictions are lifted, even among those who have never camped before.
“More than ever, families are cherishing special moments together during these unprecedented times,” said Jill Pratt, Chief Marketing Excellence Officer at McCormick. “This Labor Day weekend, we’re loading up the RV and setting out with one important mission, and that’s to bring the perfect flavor to grills across America’s iconic campgrounds. We want to ensure that every griller, expert or first-timer, has the tools and spices they need to confidently cook a delicious meal.”
This will be the first and only time this year where grillers can get their hands on these exclusive new McCormick Grill Mates seasonings. Made especially for grilling, these versatile blends contain high-quality spices that can be used to easily and quickly season a variety of meats and vegetables.
The exclusive Labor Day weekend grilling seasonings are:
- McCormick Grill Mates Smoked Paprika & Onion with Garlic & Pepper
- McCormick Grill Mates Cracked Pepper & Garlic with Sea Salt
- McCormick Grill Mates Garlic & Crushed Herbs with Salt & Pepper