Devon, Pa.-based L2 Capital announced that it has partnered with affiliated companies Insight 2 Design Inc. and Elevate LLC, collectively known as Worldwide Camping Holdings, to create a growing, multi-channel company in the outdoor camping equipment industry, according to a press release.

Worldwide Camping Holding’s model features company-owned brands and a suite of merchandising solutions that are critical to several of the largest outdoor product brands and retailers in the world, according to the release.

Founded in 2012 by two industry veterans from The Coleman Company, Insight 2 Design LLC. is a growing designer and marketer of consumer products for the outdoor product markets. Products developed by Worldwide Camping Holding generate more than $200 million of annual retail sales.

Launched in 2015, Elevate LLC. with its company-owned brand, Core, is a growing, digitally-focused outdoor equipment company that designs and produces tents, shelters, lights, outdoor furniture and sleeping bags that are primarily sold through online retailers.

“We originally set out to elevate partner brands through insight, design and value in the outdoor space,” said Nick Vaughn, Co-CEO of Worldwide Camping Holdings. “L2 Capital was the only firm who immediately understood our unique business model and the potential to scale in multiple directions at the same time. Like most industries, the outdoor industry is evolving rapidly; partnering with a team that understands your business is a huge advantage.”

“I am very excited about the new partnership with L2 Capital. With the financing expertise and added capital that L2 brings to the partnership, I am confident that Insight 2 Design & Elevate will flourish going forward.” added Kevin Tarter, Worldwide Camping Holdings’ Co-CEO.

“We’re very pleased to have the opportunity to help Kevin and Nick further expand their domestic and online product efforts,” said Bob Levine, Managing Partner of L2 Capital. “We’re very impressed with these entrepreneurs, their business model and rapid growth to date. We’re thrilled that they’ve chosen L2 to be their partner going forward.”

Farragut Capital Partners, Salem Investment Partners and Oxer Capital provided the debt financing and co-invested in this transaction. Farragut led the debt investment and served as agent.

L2 Capital Partners is a lower middle market private equity family office that specializes in making controlling or minority investments in business service, consumer product and manufacturing companies with enterprise values up to $65 million, according to the release.