The National Association of RV Parks and Campgrounds (ARVC) and builder of Lakeside Luxury Park Models, Clayton Home Building Group, have officially entered into a “Select Partnership,” according to a press release.
The two companies will be working together to increase the Lakeside’s brand visibility throughout the year within the outdoor hospitality industry, states the release.
Highlights of the partnership include a Clayton Home Building Group sponsorship of a portion of the Takeaway Tours at ARVC’s 2019 Outdoor Hospitality Conference and Expo (OHCE) in Knoxville, Tenn., which is being held Nov. 4-7. Attendees participating in this year’s OHCE Takeaway Tours will be touring Clayton’s Maryville, Tenn., headquarters, as well as three Knoxville-area ARVC-member parks.
In addition, Lakeside will be exhibiting at this year’s OHCE as a “Title Sponsor.”
The release says the partnership also includes other opportunities for the ARVC community to engage with the Lakeside brand throughout the year — including sponsorship of member-focused content, such as the ARVC Member Handbook and online content intended to educate ARVC members on the return on investment (ROI) of park model RVs.
“We are thrilled to be partnering with the Clayton Home Building Group to promote their Lakeside products on this Select-level Partnership,” says ARVC’s President and CEO Paul Bambei. “They are a mainstay in our industry and, like ARVC, have always been at the forefront of innovation. Besides increasing engagement opportunities with the ARVC community, this partnership will also allow our members to learn more about the revenue-driving benefits of park models and how they can help drive revenue.”
Clayton also sees the value of a solid partnership with ARVC.
“Relationships like the one with ARVC are so important to Clayton as we continue to seek new markets and ways to deliver innovative housing solutions to families across the country,” says Michael Burleson, plant manager of Clayton Addison, home builder of Lakeside Luxury Park Models. “We are committed to continue pushing ourselves to improve our efficiencies, quality, design and home features to provide a beautiful collection of floor plans through the Lakeside brand.”
Visit the Clayton website at https://lakesideparkmodels.com/about/lakeside-clayton/ for more information or stop by Booth 721 at OHCE.