After eight years the Friend Communications name will be retired and the business will now officially be known as Leisure Interactive LLC.

The new company name establishes a clearer link with the broader mission of the company – to deliver best-of-breed software, management and marketing solutions for the leisure lifestyle industry, according to a news release.

The legal structure of Friend Communications has also changed, from a corporation to a limited liability company.

Leisure Interactive founder and CEO Gary Pace named the company Friend Communications in 2002 when he launched the first real-time online reservation system for the campground and RV park industry.

“At the time we launched Friend, companies like Orbitz and Expedia were successfully changing the way consumers booked business and pleasure travel for airlines, hotels and rental cars,” he stated. “But no one was doing that for the campground industry. As long-time industry veterans, we decided to change that – the name Friend Communications reflected the connection we wanted to create with our customers and consumers. The concept of ‘Friend’ will always be at the heart of what we do but as our company grows and expands into different markets and industries we needed a name that would better reflect our future vision.”

Hercules, the company’s flagship product has rapidly gained market share in the campground and RV park industry. Product enhancements are currently underway for planned expansion into other leisure lifestyle industries, such as marinas and RV rentals.

With the name and legal structure change, all brands and products formerly owned by Friend Communications and parent company Leisure Holding, including ReservationFriend.com, CampingFriend.com, Hercules Front Office, PARCS software, the CampingAds network, Camping.com, and RVSales.com, will live under the Leisure Interactive umbrella.

Leisure Interactive LLC is a leading provider of online reservation, property management software and marketing solutions for the Leisure Lifestyle industry. Leisure Interactive LLC also operates a large network of consumer focused leisure travel and information websites, including camping.com campground.com, RVparks.com and rvsales.com.