The 2011 National RV Trade Show attracted local and national media, which published positive stories about the RV industry and its continuing recovery from the Great Recession, the Recreation Vehicle Industry Association (RVIA) reported in a news release.
The Associated Press reported that the RV industry was recovering despite “consumers made jittery by stubbornly high unemployment, sagging home values and a volatile stock market.”
“A lot of tough decisions were made by everybody in that room in order to be here today,” Winnebago chairman Bob Olson told AP after RVIA’s Outlook breakfast. “You didn’t find anybody in the RV industry getting a bailout. We did it the old-fashioned way, with some pretty tough decisions.”
AP reported that RV manufacturers and suppliers now employ about 375,000 people, up approximately 50 percent since November 2008.
The story was published in newspapers nationwide, including New York, Washington, D.C., Chicago, Miami, Atlanta, Kansas City, and more than 100 publications around the country.
The RV show also received coverage from three Louisville TV news stations. Crews from the FOX, ABC and CBS affiliates broadcasted stories from the Kentucky Exposition Center. WHAS, the ABC affiliate, did two live segments — one from inside a luxury motorhome, and the other from inside a 5th wheel — and taped a segment featuring an innovative travel trailer.
In addition, National Public Radio interviewed U.S. Secretary of the Interior Ken Salazar during his tour of the show floor after his remarks at the Outlook breakfast.
The strong media coverage shined a positive spotlight on the RV industry and the innovative products on display in Louisville.