Yogi Bear and friends

Yogi Bear and friends

More than 260 park operators, vendors and industry officials have registered to attend Yogi Bear’s Jellystone Park Symposium and Tradeshow, which begins Sunday, according to an announcement from Leisure Systems Inc. (LSI), franchisor of the Jellystone system.

The Nov. 9-13 event, held at the Embassy Suites and Northern Kentucky Convention Center in Covington, Ky., attracts representatives from 80 Jellystone Park Camp-Resorts across the United States and eastern Canada as well as aspiring and existing private park operators who are interested in joining the Jellystone Park franchise network.

“Our network continues to grow and this symposium offers an excellent opportunity for both current and aspiring Jellystone Park franchisee owners to meet with one another and hear important updates about the financial performance of Jellystone Parks across the country as well as the latest findings from our guest survey research,” said Michele Wisher, director of marketing for Milford, Ohio-based LSI.

The symposium will include reports from LSI COO Rob Schutter and other top LSI officials regarding the strength of the campground business, the performance of Jellystone Parks in the U.S. and Canada, and emerging travel and camping trends that could provide new marketing and business opportunities for Jellystone Park franchisees.

The symposium is also rich with educational programs, including seminars on merchandising; secrets to affording water attractions; social media; crisis communications with the news media; and getting the most out of TripAdvisor.com and your park’s online presence.

The tradeshow component of the symposium will feature more than 70 vendors of products and services of interest to campgrounds.

The symposium will conclude with an annual awards presentation to exemplary Jellystone Park franchisees across the U.S. and Canada.

Launched in 1969, the Jellystone Park system is the second largest chain of campgrounds in the United States, boasting 80 campgrounds with more than 17,000 campsites and vacation rentals in 32 states and three Canadian provinces. Its Camp-Resorts are among the best campgrounds in the industry with a quality reputation for being fun, friendly, clean and service-oriented parks. Additionally, each Jellystone Park is themed with Yogi Bear elements providing instant recognition and consumer appeal.