Leisure Systems Inc.’s (LSI) growing sales, profitability, and brand power landed the Yogi Bear’s Jellystone Park Camp-Resort franchisor a spot in Entrepreneur magazine’s Franchise 500 listing for the fifth year in a row.
Even facing a pandemic, the Jellystone Park franchise network generated a 9.9% increase over its 2019 sales figures, according to a press release.
Such success would not be possible without the extensive training the Milford, Ohio-based company provides for Jellystone Park owners and employees each winter, noted the release. LSI’s latest Certification and Management Training Program (C.A.M.P.) took place March 9-11 at the Jellystone Park location in Pelahatchie, Miss.
“CAMP 2021 was a success,” said Marley Behnke, LSI’s director of franchise education. “We utilized the Jellystone Park location in Pelahatchie to demonstrate how the assessment process works and the expectations that go along with it. We asked attendees to explore the park and point out areas where the park excelled in branding, as well as areas where the park could improve its branding. We also asked attendees to look for potential risks throughout the campground to ensure they could identify similar risk management issues at their own campground.”
Attendees also learned about potential revenue possibilities.
“With the help of Nikki Ammons and her team at Pelahatchie, we were able to provide a themed breakfast with Yogi Bear and Cindy Bear that included donut decorating, so attendees could experience one of the many ways to offer revenue-generating activities utilizing the costumed characters at a Jellystone Park location,” said Behnke.
Educational seminars covered a variety of topics, including guest service, leadership, recreation management, retail 101, and marketing.
Evening activities included networking opportunities, singalongs, and fireside games that attendees could take back to their parks.
“We ended our time together reviewing costume care and usage, as well as the importance of implementing the new gift card program,” Behnke said.