Pelland Advertising announced that it recently launched a new fully responsive website for the Maryland Association of Campgrounds (MAC), replacing the previous website that the company had built for the association back in 2006.
Among its many new features, it includes the 2015 version of the printed directory that Pelland also produced, showcasing Pelland Advertising’s Inter-Flip responsive format (Flash for computers and HTML5 for mobile devices). The new site also introduces enhanced mapping capabilities, expanded click tracking through Google Analytics, and a new Cabins & Cottages section that showcases participating MAC members with cabins, cottages, park model RVs and other types of rentals, with the intention of reaching out to new markets of non-campers. A companion rack card to promote the rentals will be introduced at the Maryland Recreational Vehicles Association show in mid-February.
According to MAC Executive Director Deborah Carter, “Our association is small by most standards and entirely volunteer. We have no paid staff, a limited budget and one very important secret weapon: Pelland Advertising. When we first started working with Peter Pelland, we had no Internet presence at all. That’s right: No website.”
The 2015 printed directory represents the sixth consecutive year in which Pelland Advertising has been producing MAC’s four-color guide to camping, cabins and RV’ing in Maryland. During this time, the directory has repeatedly won the award from the National Association of RV Parks and Campgrounds (ARVC) for the best statewide campground directory in the small-state-association category. Most recently, the 2014 directory won that award at the 2014 Outdoor Hospitality Conference and Expo in Las Vegas, Nev.
According to Pelland Advertising CEO Peter Pelland, “Both the Web and print projects were completed on budget and in record time (in this case about one month for each), while some other state associations wait and wait and wait and wait and are still waiting for comparable projects to be completed.”
Carter said, “We’ve come a long way, and working with Pelland Advertising has made all the difference. We are truly partners in the promotion of camping in Maryland, a partnership that just comes naturally.”