“Our Maine parks have been extremely busy, and not only on those Thursday-through-Sunday stays, but midweek has been full as well,” said Dyer, adding that traffic on the Maine Turnpike has been at an all time high.
Campground business levels in Maine have been increasing along with other segments of the tourism business for several years.
“Overnight summer and fall visitation have consistently grown year over year since 2014,” Dyer said. “Despite the continued unfavorable exchange rate, Canadian visitation hasn’t dropped significantly over the last five years. New England states, Mid-Atlantic states and Canada are the three largest overnight draws for Maine.”
Tourism in Maine supports close to 110,000 jobs, about 16% or one out of six jobs in The Pine Tree state, Dyer said.
“Direct spending on tourism-related trips by overnight visitors to Maine totaled over $4.7 billion in 2018 and overnight spending on tourism trips generated over $464 million in tax revenue,” she said. “More than 20.5 million visitors spent one or more nights in Maine on tourism-related trips in 2018. Canadian day and overnight visitation to Maine in 2018 accounted for 4.5 million visitors and they spent close to $986 million in Maine.”
While Dyer tracks state tourism statistics, she also speaks frequently with Maine’s park owners and visits their parks.
“Increasing the value of membership continues to be the top priority of the association,” Dyer said. “Communication and educating members on their state association, National Association of RV Parks and Campgrounds (ARVC) and Northeast Campground Association (NCA) benefits and maintaining a strong voice and presence at the state house in Augusta are all extremely important to our members.
“A very important piece to my job in the spring, summer and fall months is visiting member and non-member parks,” she continued. “Members really like showing off their parks when I arrive and new owners are happy to receive first-hand information on the value of membership. I am happy to say I have visited over 60 parks so far this year.”
Maine was selected to host the annual NCA Great Escape this year. The Sept. 17-18 event will be held at Point Sebago Resort in Casco.
Great Escape attendees will visit six parks in addition to Point Sebago Resort, including Sebago’s Crooked River Campground in Casco, Kokatosi Campground in Raymond, and four parks in Naples — Colonial Mast Campground, Four Seasons Camping Area, Loons Haven Campground and the Naples Kampgrounds of America (KOA).
In addition to discussing the strength of the campground business in Maine and throughout the Northeast, items of discussion are expected to include the need for more campground and tourism industry employees.
“Workforce development is an area that our tourism partners continue to work on,” Dyer said. “This is affecting every employer, not just the tourism industry. The lack of employees, especially this time of year when all of the kids are back to school, is an issue and continues to be a large concern for us.”
Maine’s park owners are also being targeted for additional lodging taxes. Two bills have been proposed, one of which, if passed, would increase Maine’s lodging tax to 10%.
“We, of course, will speak against both of these bills when the time comes,” Dyer said.
MECOA is also continuing its marketing efforts to consumers.
In addition to producing Maine’s camping guide, which is available in print and online, MECOA plans to participate in nine consumer RV shows in 2020, adding the Southern New England RV & Camping Show, March 13-15, at Mohegan Sun Earth Expo & Convention Center in Uncasville, Conn., to its roster.
Other shows where MECOA will have a presence include the Boston RV & Camping Show, Jan. 24-26 in Boston; the Northeast RV Camping Show, Jan. 24-26 in Hartford, Conn.; the Springfield RV & Camping Show, Feb. 14-17, in West Springfield, Mass.; the Worcester RV & Camping Show, Feb. 21.-23 in Worcester, Mass.; the New Hampshire Camping and RV Show, March 27-29 in Bedford ; the Montreal RV Show, Feb. 27 to March 1, in Montreal; and the Quebec City RV Show, March 26-29 in Quebec.
One of the most important shows, Dyer said, is the annual Vacationland RV & Camping Show, April 4-5 at the Norway Savings Bank Arena in Auburn, Maine. MECOA has produced this show for the past 15 years.
While the 2019 show saw a slight drop in attendance to just over 4,200 camping enthusiasts, the quality of the show was much higher, she said.
“The attendees were serious campers seeking their perfect vacation spot and the campground owners said they were able to spend more quality time with potential customers, while RV dealers said they sold the most units they had ever sold at that show,” Dyer said.