When coast leaders started Cruisin’ the Coast in Biloxi, Miss., almost 30 years ago, the thinking was to create an event that brings in people during the traditionally slow month of October, according to WLOX.
Cruisin’ has grown over the years, and while hotels are selling rooms, private property owners are also taking advantage of the opportunity.
When classic cars come to town, opportunity knocks. Private property owners are putting up signs to lease lots for the week. RV parks are generally sold out, and hotels across the coast see occupancy rates that are strong for this time of year and generate hard to come by weekday business.
“The weeklong occupancy is in the high 70s for an entire week, mid-90s for the weekend. They’re impacting the beginning of the week business as opposed to those who come in just for the peak. We’ve seen a big increase in the initial Sunday through Wednesday,” said Linda Hornsby, executive director of the Mississippi Hotel and Lodging Association.
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