Johnson's Beach

Johnson’s Beach in Guerneville, Saturday, July 3, 2021. (Kent Porter/The Press Democrat) 2021

Word is out that the owners of Johnson’s Beach in Guerneville, Calif., have accepted an offer on the iconic stretch of riverfront land, but it remains a mystery as to who the new proprietors will be, according to The Press Democrat.

One thing is clear: Sonoma County is not taking over the 11-acre beach. At least, not yet.

Though the property remains in escrow and the current deal still could fall through, owners Dan Poirier and Nick Moore, who were not available for comment, so far have rejected the county’s bid, said Sonoma County Board of Supervisors Chairwoman Lynda Hopkins, whose district includes the area.

The owners also have informed local entrepreneur Crista Luedtke that she is not in the running either. Luedtke, who has opened a string of businesses in town over the past 13 years, owns a boutique hotel and two restaurants in Guerneville and said she has “mixed emotions” about being outbid, given the heavy demands on her time.

Moore and Poirier told Luedtke the same thing their broker told the Press Democrat — that the folks behind the winning bidder have a background in hospitality — news that Luedtke welcomed with excitement and relief.

The property includes a 38-tent campground, a four-bedroom, two-bath lodge and 10 vintage cabins from the 1920s.

Proctor, who said the top bidders’ identity and offer were confidential, said the beach has been successful despite numerous setbacks, including flooding, wildfires and COVID-19. Proctor said Moore and Poirier are moving toward retirement, so they listed it for sale at the end of the summer season last month. The asking price was $3.7 million.

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