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Home Industry News

‘Northgate Resorts’ Transitioning Va. Park to Jellystone System

Woodalls Campground Magazine by Woodalls Campground Magazine
January 30, 2026
in Industry News
0
Jellystone Park Williamsburg

Virginia families will soon be able to enjoy the state’s fourth Yogi Bear’s Jellystone Park Camp-Resort location. The award-winning Williamsburg Campground, located at 4000 Newman Road, was recently acquired by Northgate Resorts, which is converting it to a Jellystone Park location in time for spring family camping, glamping and RV adventures, according to a press release.

The re-branded and expanded resort will open on March 2. Book now at https://www.campjellystone.com/virginia/jellystone-park-williamsburg.

Northgate Resorts
Northgate Resorts logo

With more than 75 franchised locations across the United States and Canada, Yogi Bear’s Jellystone Park Camp-Resorts operates in partnership with Warner Bros. Discovery Global Experiences.

The 80-acre Williamsburg Campground has been a family favorite for more than 50 years. Northgate Resorts, which owns or operates 19 other Jellystone Park locations, including one in Luray, Va., is adding an array of Jellystone Park attractions and activities to the campground, including interactions with Yogi Bear, Cindy Bear and Boo Boo, as well as theme weekends.

“This property has everything needed to be a spectacular Jellystone Park Camp-Resort,” said Tessa McCrackin, Northgate Resorts’ CMO. “It is so beautiful and well-maintained, and it already offers many of the features that families enjoy.”

Accommodations range from fully equipped glamping cabins with all the comforts of home to yurts featuring heat, air conditioning, comfy queen beds with linens, as well as microwaves and refrigerators. RVers can choose between a variety of full hook-up sites, including pull-thru and big rig-friendly options, some with patios. There are also tent sites. A section of the resort that has been closed in recent years will be reopened.

Attractions at the location include three pools. One that is heated will open on April 3. The splashground will also be available starting April 3. Spring will bring the return of the jumping pillows, disc golf, gem mining, basketball, playgrounds, hiking on nature trails, and organized fun in the activity room.

Kids and adults will also enjoy the addition of laser tag, an extensive schedule of branded Jellystone Park activities, a new food truck and golf cart rentals. The pet-friendly resort features a dog park and pet wash, as well as a camp store.

“Northgate Resorts’ Jellystone Park locations are consistently recognized as among the very best in our system, and they frequently win top outdoor hospitality industry awards,” said Rob Schutter, president of Camp Jellystone, which franchises the brand. “We are delighted that Northgate, which is one of our largest franchise partners, is bringing another location into the Jellystone Park system.”

The new location is conveniently located near Colonial Williamsburg, Jamestown and Busch Gardens, and is within an easy drive of Newport News, Norfolk and Richmond.

There are also other Jellystone Park Camp-Resorts in Chincoteague Island, Natural Bridge and Luray, Va. Information about the new Williamsburg and all Jellystone Park locations can be found at JellystonePark.com.

Tags: Outdoor IndustryPress ReleasesJellystone ParkVirginiaDevelopmentsNorthgate ResortstravelOutdoor BusinessRV ParkOutdoorsCampgroundWoodalls Campground MagazineWoodallsRVingRV ParksCampgroundscamping
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