At first glance a couple of weekends ago, you would have thought it was the peak of the summer tourist season at Ocean Lakes Family Campground in Myrtle Beach, S.C., MyHorryNews.com reported.

Almost every campsite was occupied, something unheard of years ago in the middle of February.

But things have changed along the Grand Strand and businesses have realized that if you offer something special, people will come — and it doesn’t matter what time of year it is now.

Such was the case this month at Ocean Lakes.

Seventeen years ago, Marketing Director Barb Krumm came up with the idea of having a beach music weekend for the campground’s guests.

With beach music being a popular genre across both Carolinas and much of the Southeast, it seemed like a perfect drawing card and so was born the Beach and Boogie Weekend.

Little did she know how big the two-day event would become.

This past weekend, the campground’s recreation center was packed with a sellout crowd of 850.

Campground Communications and SpecialEvents Coordinator Dawn Bryant said this year’s Beach and Boogie Weekend was the first time the event has been a complete sellout.

“We have a waiting list and could have sold probably 200 more tickets,” she said.

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