Larry Wassam, president of Wassam Sales & Marketing Company, is the guest speaker at the next Coffee, Lunch and Learn program hosted by the RV Women’s Alliance’s (RVWA), which is set for noon ET, Friday (March 19).
To meet the needs of the growing outdoor industry, RV resorts and campgrounds have to adjust. And no one knows that better than Wassam, who has been in the RV campground and resort business for the past 15 years, serving in various roles for one of the nation’s largest publicly traded campground systems. In late 2019 he started his own consulting company helping clients greenfield new resorts and market recently purchased properties.
Wassam will discuss what customers’ expectations are in several areas: hookups, amenities, pricing and non-RV rental accommodations. This is a Q&A format so attendees are encouraged to come prepared with questions.
Click here to register for the event, which is sponsored by Truck System Technologies.
Founded in 2019, the RV Women’s Alliance mission is to bring together a diverse group of extraordinary women and men from across the RV Industry who, through social and educational programs, mentorship and networking opportunities, are inspired and empowered to realize their individual potential, enhance their career experiences, and create opportunities for the next generation of women leaders.