The 2022 Ford F-150 Lightning Platinum. (Photo: Ford Motor Company)
RV rental company Outdoorsy Inc. is in talks with Rivian Automotive Inc. and Ford Motor Co. to order $100 million in electric trucks and SUVs over the coming years to build out its fleet, according to a report by Bloomberg.
Outdoorsy is aiming to order roughly 1,000 Rivian trucks, CEO Jeff Cavins said in an interview, to add to its platform for renters and employees. Cavins described the two companies’ collaboration as a “logical and organic alignment,” given Outdoorsy’s focus on nature and camping, but said delivery of the trucks wouldn’t happen until 2023 if Rivian accepted the order.
Cavins later added in a statement that Outdoorsy is also talking with Ford about fulfilling part of its order.
Austin, Texas-based Outdoorsy has seen a boom in demand during the pandemic, helping it surpass $1.5 billion in total sales, Cavins said.
“Last year, Outdoorsy was the only choice for travel. It was really us, and we got hit with a surge that we had a real hard time keeping up with,” he said.
Demand has continued in 2021 even as air travel has rebounded, with Outdoorsy bookings up 145% year-over-year, and the company is forecasting further growth in 2022.
Rivian and Ford didn’t immediately respond to emailed requests for comment.
