The Pennsylvania Campground Owners Association (PCOA) debuted its newly revamped website for consumers — www.pacamping.com — with the goal of providing a responsive, user-friendly site that is useful to visitors looking to Pennsylvania as a destination, not only for camping but to experience the many recreational and cultural aspects available while camping, according to an announcement from PCOA.
Integration was a key factor in the design work on the new website. Working with designers and developers from Rochester-based Corporate Communications Inc. and Franklin-based Brydan Corp, PCOA focused its efforts on providing a more positive user experience by expanding the “Find a Park” search options, improving overall website navigation, and ensuring the webpages were compatible and readable with all types of mobile devices.
Links to PCOA’s social media pages on Facebook and Twitter have an improved look and presence on the website, which now also includes an events page, promotions pages featuring contests as well as special camping deals and enhanced area over view pages.
What’s more, descriptive pages for individual campgrounds and RV parks have much more detail, including links for users to connect with those parks’ own social media pages, videos, printed brochures and reservation sites, if available.
The new look and feel of the website embraces PCOA’s “Discover Your Outdoor Moments” brand identity for promoting travel and camping in Pennsylvania. PCOA’s new website caps off a year-long branding process.
The new website places campgrounds into eight regional areas and will include still photography and high-definition video from the newly carved-out areas, creating a site that allows customers great flexibility in discovering their perfect vacation moments.
From an operational standpoint, the new website allows PCOA staff more hands-on control of the website’s content management system (CMS), to ensure timely and accurate information updates to better serve website visitors.
“We invite the public to experience the new look and functionality of PCOA’s camping website at pacamping.com,” said Jason Vaughan, PCOA president and marketing director.
“We feel that both returning visitors and first-time users will appreciate the new look and function, and find the website to be a useful tool for discovering their outdoor moment,” Vaughan said in the announcement.
PCOA, headquartered in New Tripoli, Pa., and founded in 1963, is an association dedicated to support and promote their 230-plus privately owned campgrounds in Pennsylvania. More information about the association and PCOA campgrounds — including a free camping directory — is available at www.pacamping.com and www.pacabinsandcottages.com.