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Dan Yates

Celebrating its 10th anniversary as a company in 2019, United Kingdom-based Pitchup.com also celebrated another milestone in 2019 — the sale of its 10 millionth camping night, according to Dan Yates, founder of the company.

Built in the mold of sites like Expedia or Travelocity, Pitchup.com is a booking engine that allows park owners to create a page and market their park, not only here in the U.S., but around the world through its translation services.

Originally built to serve the European camping market, the company has since expanded into the U.S.

“We have done around $125 million worth of bookings since our launch,” Yates told Woodall’s Campground Management in early October. “Last year at this time we were around $100 million cumulatively, so things are really starting to take shape, not just in the U.S., but on a global basis.”

In the U.S., the company has 117 campgrounds using Pitchup.com.

“That is a decent increase from last year,” Yates explained. “Obviously, one of the challenges in the U.S. is its size, it’s equivalent to the whole of Europe size wise. So, we are very keen on developing these clusters of locations so that people can have a choice.

“What we’re trying to do is in some regions build up a double-digit number of properties on our system so that people don’t just see one campground every 200 miles or so when they use our program,” he added. “They actually have a decent selection of parks when they search for properties on our site.”

Another focus for the company is the continued integration of its platform with reservation management software programs. The company launched with RMS in the summer of 2010, according to Yates.

“We’ve put a huge amount of effort over the years into forging integrations with as many of those partners as we can,” he explained. “We’ve now got over 60 integration partners, so pretty much wherever you are there are plenty of options to integrate your booking system with our platform.”

Yates said Pitchup.com also opens doors for owners in the international market, with a system that translates into 16 different languages and accepts payments in 22 different currencies.