Millennials would trade brunch for travel, according to a new study commissioned by HomeAway a site for renting beach houses, cabins, condos and more worldwide, according to a press release.
The poll found that 93% of Millennials value trips with friends over bottomless mimosas and avocado toast.
For its “Brunch Index,” HomeAway ran the numbers to see exactly how many brunches someone would have to give up for a weekend stay in hot destinations like Palm Springs, Nashville and the Hamptons.
Skip two brunches, book a weekend in:
- Breckenridge, Colo. ($70 per person)
- Pocono Mountains, Pa. ($71 per person)
- Squaw Valley, Calif. ($72 per person)
- Bend, Ore. ($84 per person)
Skip three brunches, book a weekend in:
- Savannah, Ga. ($92 per person)
- Galveston, Texas ($100 per person)
- Palm Springs, Calif. ($109 per person)
- Nashville, Tenn. ($111 per person)
- Austin, Texas ($114 per person)
Skip four brunches, book a weekend in:
- San Diego ($121 per person)
- Charleston, S.C. ($125 per person)
Skip seven brunches, book a weekend in:
- The Hamptons, N.Y. ($217 per person)
The HomeAway Brunch Index compares the average cost of brunch ($34) with the average per person cost of renting a vacation home for a weekend stay in various destinations.
Why a weekend away? The same survey revealed that nearly half (46%) of Millennials typically spend two to three nights away with friends. And Millennials are choosing to travel with friends over family: 72% plan to vacation with friends in the next 12 months, while only 48% plan to vacation with family.
“A vacation with your besties might sound out of reach, but we wanted to do the math to show that small swaps and the right accommodation can make it surprisingly affordable,” said Melanie Fish, HomeAway’s travel expert. “HomeAway vacation homes are half the cost for twice the space of a hotel room, and come with amenities like pools, hot tubs, game rooms and grills, making them ideal for groups of friends looking to take a trip together. So skip a brunch, pick a place and start making memories.”
For the survey, a sample of 1,087 adults ages 18 to 34 from the continental U.S., Alaska and Hawaii were interviewed online, in English. To qualify for the survey, respondents had to have gone on vacation with friends in the past year and/or be planning to go on vacation with friends in the next 12 months.