RMS North America, a provider of fully integrated, cloud-based reservation and property management systems to 6,000 properties in the hospitality industry, unveiled its updated internet booking engine (IBE) to address the needs of modern travelers and help property owners increase their direct bookings, according to a press release.
RMS’ IBE enables properties to accept direct online bookings from any device in real-time and integrates with all other RMS distribution and property management features. Based on guest and customer feedback, the new booking engine combines enhanced functionality with design improvements to deliver a better user experience and increase conversion, according to the release.
“Our new booking engine is native to the RMS system and is a key piece of functionality for clients to drive direct bookings,” said Matthew Galbraith, director of operations for RMS North America. “This update gives operators the ability to sell at the category or room level, and offer curated upsells with images throughout the reservation experience to increase revenue per booking.”
In the new RMS booking engine, guests will see a clean layout with a snapshot display screen showing relevant content, a shopping cart style booking process, the ability to view cancellation policies, and a handy map link for travel directions — all guest-centric improvements to create a better booking experience, stated the release.
For property managers, an additional perk is the ability to make it a seamless extension of their current website, noted the release. They can add logos and customize colors to match their brand, and enterprise users can tailor the booking engine to each individual property in their portfolio.
“As an important revenue driver for properties, RMS will continue to enhance the booking engine based on customer feedback,” Galbraith continued. “Our goal is always to help our customers operate efficiently and profitably while enhancing the guest experience.”