“Rollin’ On TV,” the popular RV lifestyle program seen in 100-plus markets and viewed in 375,000 homes each week, is rebranding as “RVing Today.”

The move will occur over the next several months and, according to founder Jose Moniz, will be more than a simple name change. “Virtually everything about ‘RVing Today’ is new and created for today’s generation of RVers and outdoor enthusiasts,” he told RVBusiness.

Moniz said the rebranding allows him and his team to rethink how to best reach today’s RVers. Supported by an all-new website (currently under construction), “RVing Today” will deliver content through multiple channels, including over-the-air TV, cable, streaming sources, and via the web, YouTube, and social media.

“Rollin’ On TV” first launched in January of 2010, and is arguably the longest-running RV lifestyle TV program.

Like its predecessor, “RVing Today” will continue to report on RVs, campgrounds,  destinations, and aftermarket products, as well as provide user-friendly RV tips. In addition, Moniz promises more content like the new-this-year pet-vet segment Paws On Board with Dr. Fitz, offering veterinary advice from a licensed veterinarian specifically tailored for RVs traveling with their pets.

Finally, Moniz noted that as the RV market grows and changes, “RVing Today” will change along with it, delivering the content viewers want in the format they prefer.

Along with the rebranding, “RVing Today” will be adding local content, made possible by the recent agreement with NEXSTAR Media Group, the country’s largest television station owner.

Jose Moniz

“What you’ll see in select markets are stories filmed by local affiliate stations and hosted by recognizable TV news or sports personalities,” said Moniz. “Because of NEXSTAR Media’s nearly 200 stations, we are now able to cover stories in various states and locations that we would otherwise have had to pass up. As a result, we can deliver more value to our partners and better serve each market.”

The “RVing Today” website is currently under construction. Watch for updates at https://rollinontv.com/