Partners from The ROUTE 66 RV Network, North America’s largest network of RV dealers, held a meeting last week in Thunder Bay, Ontario, with a team of Canadian dealerships to finalize the formation and launch of the ROUTE 66 RV Network in Canada.
“This is The Network’s latest step in delivering on our consumer promise that ‘Wherever the Road Takes You … You Can Count on Us,'” Rob Merrill, ROUTE 66 partner, stated in a news release. “Given the considerable amount of travel between Canada & the U.S., this move will ensure any ROUTE 66 customer who crosses the border will always have a friend they can count on.”
Two Canadian dealers will be taking lead roles in helping establish and grow ROUTE 66 in Canada: Sylvia Thistle-Miller, owner of Triangle RV Centre in Sidney, British Columbia, and Ken Friedenberg, general manager of Arrkann Trailer & RV Center in Edmonton, Alberta. As of this release, the two dealers have identified nearly 10 other dealers from across Canada who have expressed an interest to joining ROUTE 66 RV Network of Canada
“Like the formation of The U.S. Network in 2004, these charter dealers will be very instrumental in the direction and growth of ROUTE 66 across Canada,” said Dave Francis, partner at ROUTE 66. “We will work closely with them to define any Canada specific programs, as well as integrate the group with our roughly 140 U.S. ROUTE 66 dealer locations.”
Sylvia Thistle-Miller of Triangle RV, 2011 British Columbia’s Dealer of the Year says, “We’re excited about this opportunity to lock arms with ROUTE 66 in the states. It is not only a terrific opportunity for our dealership but it offers an unparalleled value to our traveling Canadian customers in terms of RV service and camping at KOA.”
Ken Friedenberg from Arrkann RV also expressed enthusiasm about this new opportunity. “As far as I know, this is the first time in the RV industry that dealers have reached across the border to work together and serve one another’s traveling customers. It will not only benefit our dealership but also offer our customers great security and peace of mind when they RV in both the United States and Canada.”
Additional dealers will be added to the ROUTE 66 RV Network in Canada with the recommendation from these charter dealers and other member dealers. Each dealership’s territory will be clearly defined to ensure every dealership enjoys market exclusivity in offering The Network’s unique dealer and consumer program benefits in the U.S. and Canada.
ROUTE 66 RV is planning to have an informational meeting in Louisville, KY next week for those Canadian dealers interested in learning more about ROUTE 66 RV Network – Canada. If you’d like to attend and will be at RVIA next week, contact Rob Merrill at (913) 908-3066 or [email protected] for more information regarding time and location.
The ROUTE 66 RV Network is the largest network of RV dealers in North America with nearly 150 locations in 44 states and provinces.