The throngs began arriving just before sunup today (May 11), filling the RV/MH Hall of Fame’s Northern Indiana Event Center in Elkhart, Ind., to capacity for the fifth edition of the RV Industry Power Breakfast — an event that has evolved into an integral cog on the industry’s trade show circuit.
Eclipsing last year’s attendance high mark, the event drew more than 850 people to get a wide-ranging, information-laden format with details from key leaders in the Recreation Vehicle Industry Association, RV dealers, suppliers and manufacturers and officials from the local, state and national level.
Representing the campground sector, Kampgrounds of America Inc. (KOA) Vice President of Communications Mike Gast reviewed results of a recent study focusing on trends in the industry.
“We’ve got 130 million households in the U.S., and 61% of households are camping. That’s 75 million households,” he said.
Gast noted that over the last three years of research of the North American camping market — the full market, not just KOA campers — there are 3.4 million new camping families, according to research group Cairn Consulting.
The demographics are shifting, too. Once a Boomer-focused market, Baby Boomers only represent 21% of campers now, and mature campers are another 7%. Generation X takes up 34% of the camping market, and Millennials are the largest single segment with 38%.
Gast encouraged the RV manufacturers to focus on families. “We need many more affordable options for young families,” he said.
He also said that while toy haulers serve one market niche well, there’s another potential market for units that carry smaller toys. “The younger generation wants their bikes and their kayaks, and there aren’t a lot of units out there with a built-in option,” he noted.
Gast closed his presentation closed by calling up KOA Care Camps Board President Wade Elliott, who received a $4,500 donation for the charity from Sherman Goldenberg on behalf of event facilitator RVBusiness and its sister publication, Woodall’s Campground Management.
Elliott thanked Goldenberg and invited the RV industry to join suit. “When you support Care Camps, you’re demonstrating the healing nature of camping,” Elliott said.
For more details about the event from RVBusiness, click here.