As Soaring Eagle Waterpark and Hotel in Mount Pleasant, Mich., prepares for a May 21 grand opening, marketing projects are in full force.
Television ads, a new website, continued use of social media and personal invitations are among the ways the staff of the self-described “Family Fun-Cation Destination” has been spreading the word. The Saginaw Chippewa Indian Tribe has hired Media Image Inc. to handle marketing details, Central Michigan Life reported.
The waterpark will also feature an upscale recreational vehicle park for out-of-state guests.
“The RV park will be called Soaring Hideaway RV Park and will have 67 lots. This isn’t your average RV trip, though,” said Soaring Eagle Waterpark and Hotel General Manager Bonnie M. Sprague. “All lots have running water, electricity, wireless Internet, sewage and a fire pit. Additionally, a 25-acre beach-front lake as well as a clubhouse will be available for the guests to use.”
Ed Zebrowski, Media Image president, said marketing efforts are focused on the Lower Peninsula of Michigan for the time being.
“Due to economic reasons, such as high gas prices, we’ve decided that marketing to the Lower Peninsula is our best bet,” he said. “Once we’re better established, we’ll reach out further.”
Although the waterpark doesn’t officially open until late May, tribe members are invited to a “soft opening,” which includes a 50 percent discount on their stay between April 22 and May 5.
“A soft opening allows our staff to get accustomed to the way things will work. It’s a trial run,” said Sprague. “We’ve had over 300 bookings so far.”
Additionally, soft openings are planned for tribe employees from May 5 until May 13 and a “VIP Golden Week” has been planned for tribe and Isabella County dignitaries and vendors from May 14 to May 20.
Sprague said she is planning for minimal competition from other waterparks in the state.
“Our water park isn’t as large as Great Wolf Lodge, and we’re bigger than Splash Village,” she said. “In fact, I think we’ll pull guests from Great Wolf Lodge because we’re more affordable.”
Northern Ohio and Indiana are on the radar for marketing efforts in the near future.
“We’ll start utilizing advertisements and commercials in states close to Michigan as well,” Zebrowski said. “Those states are close enough that it would be realistic that they see our advertisements.”
Zebrowski said the waterpark is designed to be appealing to families of all ages.
“We want to make Mount Pleasant a destination,” Zebrowski said. “We want to have something to offer to accommodate families.”
Sprague said the waterpark is taking initiatives to be environmentally friendly, which may appeal to more guests.
“We’re definitely going green,” she said. “We’re saving the environment and keeping costs down by using recycled water in the waterpark, installing motion detection lights in every guest room and using recycled paper and cleaning products.”
Media Image Inc. will be updating the waterpark website and will introduce new commercials beginning today (May 1).
The waterpark website, created by Impress – Horak Creative Group, went live on April 20 and new television commercials will be introduced beginning May 1.
“What we have to offer here is an experience,” said Frank Cloutier, director of public relations for the tribe. “Mid-Michigan has always been a gateway to the north, but now we will be a stop.”