Two RV parks are among 58 hotels, motels, inns and campgrounds in Camarillo, Oxnard and Ventura, Calif., that have formed the Ventura County Lodging Association (VCLA) to attract overnight leisure and business visitors to the area.
VCLA’s marketing campaign, “VenturaCountyWest, Inspiring Choices,” highlights the area’s miles of beaches, waterfronts, historic downtowns, shopping, wineries, variety of accommodations and award-winning restaurants, according to a news release. The campaign, which is being created by the Agency, a full-service advertising firm in Camarillo, officially kicked off Sunday (April 1) with print, broadcast, social and online media outreach.
The participating RV parks are the Evergreen RV Park north of Oxnard and the Ventura Beach RV Resort in Ventura. Each RV park has its own page on the website, www.VenturaCountyWest.com, with contact information and brief information about each park.
A brief statement on the website says this about Evergreen RV Park: “Located on the north end of Oxnard, near Highway 101, Evergreen RV Park is centrally located to dining, shopping, downtown, and the beach.”
The statement about Ventura Beach RV Resort stays this: “Ventura Beach RV Resort is a full service Family Friendly Campground located just off the 101 Freeway in Ventura, California. It host families and group campers.”
“Camarillo, Oxnard and Ventura are all about an hour’s drive north from Los Angeles so they make easy, quick getaways for tourists, and convenient meeting places for businesses,” says Victor Dollar, general manager of the Four Points by Sheraton Ventura Harbor Resort and chair of the Ventura County Lodging Association. “One of our goals is to reach out to meeting planners to let them know we have more than 200,000 square feet of conference and meeting rooms available and more than 4,000 guest rooms — from beachfront locations to facilities featuring breathtaking mountain views.”
Although VCLA is made up of lodging providers, members of the organization know that attractions, both natural and man-made, are a big reason visitors come to the area. VenturaCountyWest features the ocean on one side and the Topatopa Mountains on the other. Whale watching, sports fishing, kayaking, surfing, excursions to Channel Islands National Park, hiking and biking are available for outdoor types. Wine tasting, extraordinary golfing, antiquing, outlet shopping and a vibrant nightlife bring others to the area. VenturaCountyWest also features such noted museums as the Commemorative Air Force Museum (Camarillo), Mullin Automotive Museum (Oxnard) and the Ventura County Maritime Museum (Oxnard).
“Accessibility, affordability and quality of location and facilities are what’s important to tourists and meeting planners,” says David Dreher, general manager of the Residence Inn by Marriott at River Ridge Golf Club. “The three cities in our VenturaCountyWest campaign have always had these qualities plus a year-round perfect climate. It’s time we got the word out.”