Scenes from the River Plantation RV Park website.

RVC Outdoor Destinations announced today (Nov. 1) that River Plantation RV Park in Sevierville, Tenn., will be reflagged as an RVC Outdoor Destination.

After ongoing renovations are completed, including the addition of a new lodge and fitness center, the property will be renamed River Plantation RV Resort in early 2013, according to a news release.

River Plantation RV Park, developed by Jimbo Conner over the last 20 years, is the preeminent outdoor hospitality property in the Smoky Mountain National Park region and one of the best performing RV oriented properties in the United States, RVC stated in the release.

With extensive frontage on the Little Pigeon River, River Plantation RV Park provides great water views and close proximity to the many attractions within one of the largest tourism markets in the United States. Boasting 293 RV sites and eight cabins, the property has ample room for hosting large groups and rallies.

“In our ongoing expansion efforts, we discovered that River Plantation RV Park shares our vision for a better guest experience. River Plantation is already the finest RV and cabin oriented property in the region, and we are honored and excited to have River Plantation joining our group of upscale recreational properties that are redefining the outdoor experience” said Andy Cates, RVC’s president.

“RVC understands the industry. They are striving to improve consistency and standards and we want to be a part of it. Also, they bring collaborative resources and a partnership that will allow River Plantation to grow and improve,” said Conner, owner of River Plantation.

This partnership is the first joint venture for RVC involving flagging and operating a separately owned property. In addition to providing long-term management and branding, RVC is providing capital for improvements and expansion.

About RVC Outdoor Destinations

RVC Outdoor Destinations develops, owns and operates a portfolio of high-quality outdoor vacation properties located within some of the country’s most beautiful natural settings and offering upscale services and amenities. Memphis, Tenn.-based RVC is redefining the traditional camping experience with its original outdoor destination concept that provides guests with a customizable outdoor vacation through a variety of affordable lodging options, including RV sites, yurts, cabins and cottages, all with enhanced guest amenities and recreational activities. For more information, please visit www.rvcoutdoors.com.