RV Trader.com, a division of Dominion Enterprises, launched a summer marketing campaign that will focus on expanding awareness of the RV Trader brand through sponsorships, rallies and industry partnerships, according to a written announcement.
As a result of RV Trader’s successful 2013 consumer marketing campaign, “Leaving Footprints across the Country,” the 2014 campaign will bring additional rally sponsorships and promotions. RV Trader will be a participating sponsor at Winnebago’s Grand National Rally in July and will also sponsor a breakfast at the Holiday Rambler 50th Anniversary International Rally in September. RV Trader has also partnered with Yogi Bear’s Jellystone Park Camp-Resorts and Coleman Tent Campers by Livin’ Lite this year to co-sponsor the “Win a Coleman Camper” promotion, where consumers can enter to win a 2-night stay at Jellystone campgrounds or the grand prize – a free Coleman camper.
RV Trader also partnered with Kampgrounds Of America (KOA) to sponsor Care Camps weekend on May 9-10, 2014, an event that focuses on raising money to send children with cancer to specialized camps one week during the summer. Additionally, RV Trader will be a 2-star sponsor at the Family Motor Coach Association’s 90th Family Reunion and Motorhome Showcase in August.
“By focusing on our consumer awareness initiatives and reaching RV shoppers and buyers across the country, we continue to increase our traffic and overall brand awareness,” said Christine Knapp, marketing manager of RV Trader. “We are expecting more than 3 million monthly visitors by June of this year, which will be our highest website traffic ever.”