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Insane is how Fort Welikit owner Steve Saint described his business through the first half of June. And that’s a good thing.

Kelly Saint, Steve’s wife, said Fort Welikit is up 30% from last year. A year ago, the campground in the Black Hills of South Dakota didn’t start getting busy until the end of June, the Custer County News reported. This year, by mid-June, the campground was packed and other campgrounds in the area were calling to see if they had any room, as they were full as well.

Although camping was down some in May because of the weather, things have been going like gangbusters since and Fort Welikit is booked solid through July. It hasn’t had an opening for the dates of the Sturgis Motorcycle Rally since February.

Before tourism season even started, industry experts were saying this summer could produce record numbers in terms of both visitors and revenue, as a combination of a recovering economy, lower gas prices, an advertising blitz by local and regional partners, the 50th anniversary of the Custer State Park Buffalo Roundup and the 75th anniversary of the Sturgis Motorcycle Rally could prompt millions of people to head for the Hills. To date, that has been the case.

Custer Area Chamber of Commerce executive director Dave Ressler said the chamber office began to get much busier much earlier this year—around mid-May, to be exact—and inquiries are up 36% and visitors to the office are up 26%.

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