Tackling two top digital marketing topics — content marketing and visual marketing — Evanne Schmarder of Roadabode Productions (and Woodall’s Campground Management columnist and contributor, as well as international camping speaker) announced she will address the National Association of RV Dealers (RVDA) International Convention/Expo attendees on Wednesday (Nov. 12). Offering two education-rich, interactive classes, each session is designed to offer actionable take-aways that can be put into play immediately.

Yes You CAN be a Content Marketing Rock Star will examine the concept of content marketing, tightly define and broaden the scope of content, and will assist attendees in recognizing and using content to their digital marketing advantage. A workshop portion of the session will teach students how to create a content editorial calendar, beginning with a big picture plan and drilling down to individual actions. The hour will wrap up with a discussion on current best practice metrics used to measure content marketing program success. Attendees will benefit from not only a fresh perspective as it relates to communicating their message but a systemic approach to building complimentary, measurable content.

Later in the day, Schmarder will present Successful Visual eMarketing. This session will explore the rise of visual content, why it matters to today’s consumer, and why it’s important for businesses to embrace. As the class progresses, students will be exposed to five types of unique visual content. The focus will then shift to techniques and tools everyone can use to create attention-getting visuals. Attendees will walk away with a clear understanding of why they should embrace visual marketing, tools to streamline visual content creation, and the ability to create and use visual marketing to tell a story about their business and our industry. In essence, how to be an effective visual marketer.

“Digital marketing is an ever-changing, always-evolving topic. Watching trends and paying special attention to those that stick can greatly enhance the success of your business,” remarked Schmarder. “While both content and visual marketing have been prominent digital marketing tools these past few years their necessity has increased as has the consumers’ expectations. With a little know-how, I believe business owners can maximize and grow their exposure using these two tools, measuring success, and moving ahead of the pack.”

Watch two session promo videos as well as Schmarder’s Guerrilla Marketing Tools and More Video Marketing Mojo webinars on RVDA’s RVLearningCenter YouTube channel – http://www.youtube.com/user/RVLearningCenter/videos