Evanne Schmarder of Roadabode Productions and Peter Pelland of Pelland Advertising announced the release of their book, “Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today.”

According to a press release, readers will find over 200 pages of proven marketing techniques ranging from identifying target markets to Google Analytics to today’s most popular social media platforms. With chapters outlining cutting-edge tech tools, the book is written in layman’s terms and provides readers with not only conceptual background on each topic but easy to implement steps to bring the techniques to bear.

The book is divided into five sections: First Things First, Planning for Success; Your Website is Your 24/7 Sales Force; The Social Media Revolution; More Unconventional Ways; and New World Toolbox. In his foreword, “The Father of Guerilla Marketing” and bestselling author of the “Guerrilla Marketing” series of books, Jay Conrad Levinson noted that Unconventional Wisdom Works “…won’t bore you and it certainly won’t waste your time. Like me, you’ll be grateful that they’ve put into words the wisdom you require to achieve your business’ marketing goals.”

While Schmarder, a columnist for Woodalls Campground Management, and Pelland are best known throughout the hospitality sector of the outdoor recreation industry, this book is written with an eye toward all outdoor recreation business owners and operators.

“Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today” retails for $24.95 and can be purchased by visiting www.UnconventionalWisdomWorks.com .