Evanne Schmarder

Evanne Schmarder, principal of Roadabode Productions and co-author of “Unconventional Wisdom Works: 25 Marketing Strategies to Build Your Outdoor Recreation Business Today,” announced that her firm will conduct an in-depth Digital Marketing Benchmark Study for the outdoor hospitality industry.

The study is slated to take place in the first quarter of 2013, according to a news release.

“Some of the most frequent questions I receive from park owners and operators as well as industry leaders is concerning online marketing performance as it relates to their peers. ‘What’s a good email open rate?’ to ‘how much time should be spent on social media?’ to ‘what digital marketing platforms produce the best results for our type of business?’ are valid and critical questions to a successful digital marketing program. This study is timely and will provide insightful and actionable answers to this always present conundrum,” remarked Schmarder.

The study is expected to shed light on a broad spectrum of digital marketing practices and tools and provide clear direction to business owners for moving forward in today’s often overwhelming marketing landscape.

Parties interested in learning more about what’s projected to be the first Outdoor Hospitality Digital Marketing Benchmark Study may contact Schmarder at [email protected] or (702) 460-9863.