A new company has emerged that promises to provide campground operators with a new social media marketing tool and travel planning website to help fill their campsites with new customers.

Red Rover will make its official debut at ARVC’s National Outdoor Hospitality Conference & Expo in Las Vegas.

“Red Rover not only provides lead generation, but also customer delivery. We work the leads and we deliver the guest,” said Ben Carr, whose title is “Top Dog” at the Southern Pines, N.C.-based firm.

Red Rover, he said, provides “a very aggressive form of marketing that makes the highest and best use of the social media tools and website positioning technologies that are out there. A subsidiary of Trident Marketing, Red Rover incorporates a variety of social media marketing tools that Trident has successfully used to generate sales leads for the nation’s second largest reseller of DIRECTV satellite television service as well as for ADT and Hughs Net.

Trident, which is also the parent company of Travel Resorts of America, believes it can successfully apply the same technology skill sets to build business for privately owned and operated campgrounds, RV parks and resorts. Red Rover was created by campground operators from the owner/operator perspective.

Carr said Red Rover is a performance-based service, meaning parks will pay a fee only when Red Rover delivers new customers to them. The company will operate through a website portal, similar to an Orbitz or Travelocity, which consumers can use to search for campgrounds and make their reservations online.

Red Rover’s marketing efforts will be designed to drive customers to that site, which will be announced at the Outdoor Hospitality Conference and Expo.

“Ultimately, we’re working to put people in parks we know they will be happy at,” Carr said, adding that Red Rover has designed a performance-based retrieval system. “Instead of going out and saying ‘Sign up for our service,’ we’re saying, ‘Sign up, but don’t pay us until we find campers to fill your campground.’”

Carr also said he believes Red Rover can complement any park’s marketing efforts. “I don’t care if you’re big or small, there is room for Red Rover in your marketing program.”

More information is available at www.redrovercamping.com.