Total retail sales in June were 7.3% ahead of sales in June, 2013.
For the first half of the year, towable sales were up 6.3%. According to SSi, the June growth came in travel trailers and fifth-wheels.
• Sales for the high-volume travel trailer sector grew 10.7% for the month and 8.8% year-to-date.
• Fifth-wheel registrations rose 0.9% in June and were up 1.8% for the six months.
• Folding camping trailer sales were down 11.4% for the month and 6.3% through the first six months.
• Park model sales fell 2.5% in May and 5.5% for the six months.
Forest River Inc. led the towable RV market in June with 37.4% market share, with Thor Industries Inc. coming in with 36.9% market share and Jayco Inc. holding 13.1% of the market for the month.
Through the first six months of 2014, Thor held 36.7% of the towable market share, just slightly ahead of Forest River’s 36.6% market share, with Jayco rounding out the top three with 13.1% market share.
By segment, Forest River was No. 1 in travel trailer sales through the first six months with 37.7% market share, followed by Thor with 34.4% and Jayco with 14.1% market share. In fifth-wheels, Thor held the top spot with 49.3% market share, followed by Forest River with 31.1% and Jayco with 8.7%.
In folding camping trailers, Forest River had 64.3% market share in the first six months, followed by Jayco with 14.2% and Columbia Northwest with 10.8%. The top three park model builders for the first six months were Kropf Manufacturing Co. Inc. with 15.6% market share, Skyline Corp. with 13% market share and Thor with 12% market share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).