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The trend of retail registrations showing a year-over-year decrease continues as the July 2023 total of 37,272 units was a 15.9% drop compared to the 44,332 units recorded during the month last year, according to Statistical Surveys Inc., the Grand Rapids, Mich.-based company that tracks retail and consumer data for the RV, marine and other industries.
It also continues to be a similar story when looking at the year-to-date data. There have been 248,837 retail registrations through July of 2023, a 17.8% decrease vs. the 302,763 units through July of 2022.
Another trend this year is retail sales outpacing wholesale shipments, which also continues through July. There were 20,520 shipments in July of 2023, according to the RV Industry Association’s (RVIA) recent shipment report, meaning retail sales were 44.9% higher than wholesale shipments for the month. Year-to-date, the 248,837 retail registrations is 34.2% higher than the 185,350 wholesale shipments.
This is the fifth month in a row that retail sales has outpaced wholesale shipments, and certainly a strong indication that the industry continues to work through an excess of field inventory on dealer lots.
United States
• Travel Trailers – 22,931 retail registrations in July 2023 (vs. 28,043 in July 2022; an 18.2% decrease). Market share leaders: THOR Industries (41.8%), Forest River (37.5%), Grand Design RV Co. (7.8%).
• Fifth Wheels – 5,584 (6,624; -15.7%). Market share leaders: THOR (45.2%), Forest River (26.2%), Grand Design (16.4%).
• Camping Trailers – 640 (720; -11.1%). Market share leaders: Forest River (62.7%), Aliner (14.1%), Purple Line LLC (7.0%).
• Park Models – 181 (216; -16.2%). Market share leaders: Cavco Industries (29.8%), Skyline Champion (20.4%), Kropf Mfg. Co. (12.2%)
• Class A – 851 (980; -13.2%). Market share leaders: THOR (51.2%), Forest River (18.2%), REV Recreation Group (13.0%).
• Class C – 1,667 (1,605; +3.9%). Market share leaders: THOR (53.2%), Forest River (22.9%), Winnebago Motorized (8.8%).
• Class B – 1,021 (1,251; -18.4%). Market share leaders: THOR (37.1%), Winnebago Motorized (31.6%), Forest River (6.2%).
Canada
• Travel Trailers – 3,368 retail registrations in July 2023 (vs. 3,696 in July 2022; an 8.9% decrease). Market share leaders: THOR Industries (43.3%), Forest River (34.3%), Grand Design RV Co. (5.9%).
• Fifth Wheels – 486 (576; -15.6%). Market share leaders: THOR (47.7%), Forest River (23.7%), Grand Design (18.1%).
• Camping Trailers – 110 (114; -3.5%). Market share leaders: Forest River (79.1%), Mfr. Unknown (12.7%), Aliner (3.6%).
• Park Models – 6 (3; +100%). Market share leaders: Cavco Industries and Kropf Mfg. Co. (33.3%), Woodland Park and Forest River Inc. (16.7%).
• Class A – 67 (62; +8.1%). Market share leaders: THOR (62.7%), REV Recreation Group (11.9%), Forest River and Newmar Corp. (10.4%).
• Class C – 137 (210; -34.8%). Market share leaders: THOR (58.4%), Forest River (27.0%), Gulf Stream Coach (4.4%).
• Class B – 100 (69; +44.9%). Market share leaders: THOR (39.0%), Forest River (25.0%), Winnebago Motorized (19.0%).
