The Full Throttle Saloon will open in a new location for the 76th Annual Sturgis (S.D.) motorcycle rally, and with a new name that honors the history of the rally, the Rapid City Journal reported.

Michael Ballard formally announced on Monday (April 18) that he, his wife Angie, and Full Throttle partner Jesse James Dupree will indeed open a new Full Throttle Saloon on 600 acres along Highway 79 northeast of Sturgis to the north of Bear Butte, on property that formerly operated as the Broken Spoke Campground.

In homage to the founder of the Sturgis motorcycle rally, the facility will be named “The Pappy Hoel Campground.”

Ballard is rebuilding in the wake of a fire in September at the site of the original Full Throttle Saloon, which was a total loss. No one was injured in the blaze.

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