Sue Bray

With the new year, Good Sam’s well known, longtime executive, Sue Bray, is escalating her consulting business, Sue Bray Consulting, www.suebray.com.

As a consultant, the California-based Bray will be utilizing her expertise and experience in marketing and developing association membership benefits and producing events, according to a news release.

Bray’s involvement with the Good Sam Club began when she was hired as chapter activities director more than 30 years ago. Shortly thereafter, she was named vice president and executive director of the club. During her tenure, the organization grew from less than 200,000 members to more than 1 million member families.

She spent most of her career with Good Sam developing partnerships and benefits for members, including the popular trip routing service, an RV financing program, a member credit card, and was deeply involved in the design and launch of the club’s highly regarded emergency road service.

Bray was instrumental in designing and developing many of the Good Sam member benefits and activities, including the Standby Sams volunteer network and discount partnerships for the club’s Smile & Save program.

She managed club members’ participation in several major charity initiatives, including Law Enforcement Torch Run for Special Olympics, Dogs for the Deaf and Hole in the Wall Camps. She also represented RV consumers at federal, state and local levels, forging several major RV legislative issues.

In 2009, Sue was inducted into the RV Hall of Fame in Elkhard, Ind. – one of the youngest members and only the ninth woman selected for the RV industry’s most prestigious honor.

Sue Bray Consulting was formed in 2010, and companies utilizing Bray’s services include Equity Lifestyle Properties Inc., RVing Women, the Venice Beach House and the Good Sam Club. Most recently, Bray was charged with expanding the club’s Rally program from one annual event to three successful rallies held in 2012, hosting more than 20,000 Good Sam members.

For more information, visit www.suebray.com or call (805) 981-2951.