Texas Advertising will begin placing QR codes on all guides produced beginning in this summer.

QR (short for quick response) codes are unique bar codes that can be scanned by smart phones and direct users to a website, phone call or text message.

“The goal is to get to the RVer as fast as possible. If someone pulls up a guest guide they used or got from a friend, this takes out another step in getting information into their hands,” Michael Moore, general manager, said in a news release.

Texas Advertising currently produces around 100 guest guides around the U.S. and Canada with more jobs expected to be marketed than previous years.

“I’m excited to see this as part of my guide and making it easer to get to my website,” said Don Temple, owner of 2011 TACO Park of the Year Guadalupe River RV Resort in Kerrville, Texas.

Texas Advertising products range from four-color, four-page booklets to 20-page standard-sized directories, professionally done wallboards for posting in the parks along with links to merchant websites. Please contact Michael Moore at (877) 518-1989 for more information.