Texas Advertising Inc., a 14-year-old marketing company and advertising agency that publishes local area attraction/guest guides for roughly 40 campgrounds in Texas and surrounding states as well as the annual Texas RV Travel & Camping Guide, is now offering its services to private parks nationwide.
“We’re looking to partner with quality, established parks across the country,” Brian Schaeffer, Texas Advertising’s president, stated in a news release. His company specializes in developing park layouts included in 8- to 24-page directories that campgrounds can give to their guests when they check in. While the directories include campground site maps and listings of campground rules and regulations, most of the content focuses on local area attractions, points of interest and things to see and do.
“We have teams of ad reps who market advertising for these guides to local businesses, so the campground itself does not have to pay for the cost of the guides,” said Schaeffer, who is also widely known in the campground business for his work as Executive Director and CEO of the Texas Association of Campground Owners (TACO).
Texas Advertising’s provision of campground site map and guest guide publishing to campgrounds nationwide is the latest expansion of services for the Crowley, Texas-based company. Last summer, the company announced that it was providing all-inclusive marketing consulting services to the campground and tourism industry, including development and execution of marketing strategies, related websites and print collateral.
“We’ve designed this all inclusive service primarily for small travel- and tourism-oriented businesses that may not have the in-house talent or staffing necessary to launch and manage an ongoing marketing program,” Schaeffer said.
Since it began handling advertising accounts in 1994, Texas Advertising has grown to a full-service advertising and marketing company, providing a broad range of services, including site maps / guest directories, brand and logo development, brochures, web design, virtual tours, business feasibility studies, e-mail blast campaigns and advertising design and placement services.
For more information, contact Schaeffer at (877) 518-1989, Brian@TexasAdvertising.net or visit www.texasadvertising.net.
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