Vermont campground owners are optimistic and upbeat about a better camping season this year, with some campgrounds already seeing an increase in reservations.

Eleven campground owners attended the Vermont Campground Association (VCA) Spring Meeting Tuesday (April 20) and the mood was positive, according to Peter Daniels, VCA executive director.

The focus of discussion concerned VCA’s guidebook, which up until recently was entirely outsourced. Now Daniels is in charge of the guide with the hope of generating more income for VCA.

“We spent a considerable amount of time at our meeting thinking about how we will sell the ads,” Daniels explained. “We are encouraging our members to sell ads to the various tourist businesses in their areas. This will help share the responsibility and generate more interest. We want to encourage campground owners to offer incentives to prospective advertisers. We also want to have some co-op pages with local chambers of commerce and perhaps have them help sell ads to their members who are in the tourist business.”

The past year VCA worked seven shows throughout New England and distributed 100 cases of guidebooks.

The next VCA meeting will be in September at which time officers will be elected.