WCM’s Park Update recently sat down with Tessa McCrackin, chief marketing officer of Northgate Resorts, to get an update on all the amazing work that the company has been doing to transform the camping experience at its parks.
The company owns several parks in the Jellystone Park system, along with managing two parks under its own brand, Camp Fimfo. With new amenities like the Guadalupe Glider Zipline at its Camp Fimfo Texas Hill Country location, McCrackin describes how Northgate is feeding into the desire for experiential travel and what that means for marketers.
WCM also dives into third-party management and AI issues.
