Rob Schutter, Camp Jellystone’s president, joins WCM’s Park Update to talk about the health of the Yogi Bear’s Jellystone Park Camp-Resort franchise system and its continued plans for growth.

The system is currently working on a number of new development projects, as well as focusing on introducing more single-park owners to the franchise system too. Schutter speaks on the process of transitioning to be a Jellystone, offers some insights into the health of campstore sales and merchandising, speaks about challenges the system is facing, and more.